Video marketing is significant for e-commerce and online business; hence, many companies are beginning to change their marketing strategies towards more visual convictions.

Few stats to point out the massive results that video is causing:

• Videos will increase the amount of time that your audience spends on your website with videos.
• The click-through of email marketing rates increases by 96% by featuring video.
• Videos are shared with different people about 1200 times more than the sharing of links and texts combined.
• Adding a video on your landing page can boost your conversion rates by 80%
• Based on research, it was estimated that videos are 53 times more likely to be revealed on the first page of Google.

Therefore, the above stats show that if you want your event to be excellent, exciting, and inspiring, you need a professional video company to create incredible event videos that will allure viewers when you post them online. 

Written below are five essential steps you must take before hiring a professional video production for your next event:

1. Video: Do not rely on the demo reel

Demo reels are an excellent way to exhibit the most significant potential of the production house. Nevertheless, they have a good look at the most recent videos that the company has produced. Doing this will give you an excellent idea and a better understanding of what to expect with your event video's outcome. If you do not want the company's recent videos, do not be afraid to ask them if they can provide you with something different. 

2. Video: Research around

Get quotes from different video production houses and ensure that your maximum satisfaction is your top priority in your search. Because that event videographer can do your client testimonial for a few hundred bucks does not mean that you are going to get similar quality if you go with the highest bidder.

3. Do not compromise your satisfaction with your budget

It is vital you pay attention to the fact that many clients feel that they only have shots for a single video when they make a payment for a video shoot. This is false! When scheduling a proper date and time for the shoot, collect as much material as possible for several videos. You are the one who will pay for the shoot day, so you have the rights to your footage.

4. Look for a video production house that specializes in your needs

Ensure you do adequate and thorough investigations on all the production houses you get a bid from. For instance, if you require a 2D animated video, ensure you get requests from people with top-notch 2D experience and demonstrations of their work. Check their previous jobs, the previous clients they have worked with, and the work they have produced. You can even try to meet with the people that will be behind the cameras are. Doing this will give you a clear signal of the person that will be fit to work with you. 

5. Video: Be actively involved

When examining a massive amount of your budget into corporate videos, ensure you also plan on reviewing a bit of your time. Clients involved in the video production process spend little time editing and on the entire project. Understand the team that you will be communicating with initially and ensure that they are aware that you also want to be involved in the process. 

Conclusion 

 In case you need the services of a professional video production agency to cover your event. Or you are seeking to get more clients, we got you. Try us now and thank us later.